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Introducing the Bright Choices' Exchange from Liazon, a revolution in buying and delivering employee benefits. Now businesses can control the ever-rising costs of benefits, particularly health insurance, while offering greater choice and coverage to employees. In a few short years this innovative solution has saved millions of dollars for Chamber of Commerce members across New York.

Liazon partners with top providers to bring you the best selection of benefits. Our partners include:

BlueCross BlueShieldHealth Equity
MVPConsult A Doctor

VPI Pet Insurance
MetLifeWellness by Choice
VSP - vision care for life

The Bright Choices Exchange features Fortune 500 type benefits for companies of all sizes, and includes:

Up to 6 Health Care PlansDisabilityPet Insurance
Health Savings and Flexible
Spending Accounts
LifeWellness
3 Dental PlansCritical Illness InsuranceTelemedicine
Vision

We select the most varied and cost-effective plans among hundreds that are offered to ensure the diverse needs of every family can be met. Find out more about plan information:

Benefits Catalog - An Overview of Available Plans

The Bright Choices Exchange

Bright Choices makes it easy. The Bright Choices online questionnaire guides each employee in personalizing their own benefits portfolio to get the best coverage at the lowest possible price. And when employees are involved in making informed health insurance choices, they become more active participants in their health care, leading to more preventive care and healthier lifestyles.

You and your employees get year-round service online and on the phone by licensed benefits professionals based right here in the US.

Rochester members can find out more by calling 888-280-3958.

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