The High Blood Pressure Collaborative Work Group, a partnership of Finger Lakes Health Systems Agency and the Rochester Business Alliance, introduced several efforts June 16, including the launch of a community-wide survey to help develop a public awareness campaign. The survey will provide insight into how much people truly know or understand about hypertension and their attitudes about their ability to manage the disease. In turn, this could help improve high blood pressure care and reduce the "human costs" and the high health care costs associated with the disease.
In addition to the community survey, the collaborative partners also announced:
"Controlling high blood pressure is a critical next step in our ultimate goal to make Rochester the healthiest community in the nation," Speranza said. "The pain and suffering caused by hypertension is felt by thousands of adults and their families in our community. Working together, through this exciting FLHSA-RBA partnership and with entire community's energy and support, we can control the devastating effects of this disease, and save lives, by inspiring people to positively and permanently change their lifestyle choices."
Speranza noted that more than 60 volunteers from more than 40 different organizations - from business, health care, labor, government, education, faith-based organizations and human-service agencies - are actively involved in the project.
"The High Blood Pressure Collaborative Work Group is a shining example of our community's commitment to maintaining a high quality of life for our local residents," said County Executive Maggie Brooks. "Through encouraging healthier lifestyles and increasing public awareness on the dangers of high blood pressure, this initiative will result in lower health care costs and most importantly, will save precious lives."
"This project is a community-driven solution to a community-wide health issue, and FLHSA is delighted to be working in partnership with the RBA on this critical effort," Norwood said. "We are asking everyone to take a few minutes to complete this survey because it will be an invaluable resource as we look to target our communications and messaging to ensure that our efforts make an impact. This will be particularly important among people of color, who are disproportionately affected by this disease."
Getting People's Attention About High Blood Pressure
High blood pressure affects approximately one in three people in the Rochester area, and it is twice as prevalent among African Americans and almost 1.5 times more common among Latinos than among whites. Hypertension can lead to more serious and potentially fatal diseases, such as heart attacks, strokes, kidney disease and other chronic conditions. For more facts, click here.
Survey responses will guide development of a communications campaign to raise public awareness about the disease and to provide a call to action for people with high blood pressure. Specifically, the brief online survey will gauge people's: