Spinergy was founded as GR Associates in 1983 by Mary and Gary Reeves and later incorporated as GRA Packaging Services of Rochester. Initially providing packaging products to software publishers nationwide, the company experienced several periods of growth, allowing the expansion of product and service offerings to include:

• Product assembly, warehousing and distribution services
• Floppy diskette duplication
• High-speed CD-R and DVD-R duplication
• Direct to disc optical media printing (thermal, digital and screen printing)
• High volume disc manufacturing (replication)

GRA Packaging Services of Rochester rebranded itself as Spinergy in 2002 to better reflect the company's offerings and forward-looking business philosophy.

Now in its 26th year, Spinergy, which employs 47 locally, is a leading national provider of CD/DVD/USB duplication, manufacturing, print, packaging, multimedia programming and authoring, warehousing, fulfillment and distribution services. Spinergy provides turn-key information distribution solutions for multiple markets. In 2007, Spinergy completed an intensive process reaffirming its commitment to quality measures by becoming certified to the international ISO standard.

New Developments
Continuously based in Rochester, Spinergy relocated to its current manufacturing, printing, warehousing and fulfillment center on Lyell Avenue in April 2009. Spinergy also recently received national certification as a Women's Business Enterprise by the Women Presidents' Educational Organization, a regional certifying partner of the Women's Business Enterprise National Council (WBENC). The WBENC is the nation's largest third party certifier of businesses owned and operated by women in the United States.

Challenges
A constant challenge that Spinergy faces is growing its business and service offering strategically. "Over several years of steady growth, our success has been based upon staying true to our core principles of quality, integrity and adding true value to customer interaction at every level," says Mary Reeves. "Spinergy's strategy has been to evaluate the needs of our current and prospective client base, and to diversify our service offerings accordingly. That diversification has allowed us to serve a wider range of individuals and industries with customized solutions rather than using a ‘one size fits all' approach."

Rochester Business Alliance Member
Spinergy has been a member of the RBA since 2007. "Spinergy is committed to promoting Rochester, both economically and philanthropically. The RBA provides opportunities for like-minded businesses to network, develop new business relationships and share ideas," says Reeves.

Contact Information:
Mary Reeves, President
1655 Lyell Ave.
Rochester, NY 14606
(585) 385-2060
www.spinergymedia.com

By Kevin Donahue, director of membership and business development