The Rochester Business Alliance held its first "Elevator Pitch Contest" as part of the Aug. 6 Business After Hours event at the Airport Marriott in Greece. The winning pitch came from Peter A. Pizzutelli, VP Sales for Our Computer Guy, an IT solutions and support company. Pizzutelli's prize is lunch with the RBA board as a special guest of CEO Sandy Parker.

Contestants were asked to pitch their company in 30 seconds or less to a panel of expert judges - Sharon Tczap of Sharon Tczcap Consulting, Ray Schey of the Rochester Business Journal and Jeff Halik of Roberts Communications.

Click here for a photo gallery from the event and check back for video of the winning pitch and excerpts from the other contestants.