Contact Us | 585-244-1800

The RBA has entered into an exciting new partnership with Liazon to offer a revolutionary online store where people can shop for benefits. This new benefits experience from our partner Liazon reduces your benefits costs and gives your employees real purchasing power to buy the benefits they actually need. This program is available to both existing RBA Health insurance participants and new insurance participants with six or more employees.

To explore our new partnership, click here to access the new Bright Choices Benefit Exchange.

If you need additional information, please contact Liazon at 888-280-3958.


RBA Health Insurance - click here for existing plan guidelines,  plan comparisons and to download forms for existing customers or those with five or fewer employees.

If you need additional information or have chosen a plan, please contact Nina Shelton at the RBA's Health Insurance Department at (585) 256-4644.


Veterans - For questions regarding health care benefits you may be entitled to, please contact your local Veteran Service Center

Canandaigua VAMC
Rochester VA OPC
400 Fort Hill Avenue
465 Westfall Road
Canandaigua, NY 14424
Rochester, NY 14620
(585) 393-7348
(585) 463-2687


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© Rochester Business Alliance 150 State Street Suite 400, Rochester, NY 14614-1308
Ph: 585.244.1800 Fax: 585.263.3679
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