Assessing Your Competition

The opportunity to register online has passed. Please contact Michele Hefferon or call (585) 256-4614 for late registration information. Thank you.

Course Objective: Most businesses, especially smaller localized ones, make the critical mistake of sounding more like their competition than different. In doing so, they fail to give current and prospective customers compelling reasons to choose them first when seeking the products or services they offer.

A competitive assessment is essential to a marketing plan. It's the blueprint that identifies your strengths, your competitor's weaknesses and how to use the information to your advantage. This seminar will teach you to know your competition better than they know themselves.

For hardcopy registration or to view the list of seminars click the brochure button.

Course Length: 8:30 - 10:30am

Cost: $75 RBA Members, $90 Non-Members

Cancellations must be received 5 business days before the event. No shows will be charged.

Delivered by: Sharon Tczap & Larry Poploski

Free parking in RBA lot located behind the building off Andrews Street. The yellow gate will open when you approach, we will provide exit code.

Date: Wednesday, January 08 2014
Address: Rochester Business Alliance
150 State Street
Rochester, NY 14614

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